New imaging for Melodica

A new graphic identity for the Melodica radio show and Melodica Recordings has been delivered by Gustav Granstrom from Ritator, a Stockholm based design company.

Chris Coco describes his Melodica project as a micro brand. It's a radio show that has now become a record label presenting new, young acts working in the area of electronic music. Therefore, Ritator were keen to create graphics that represented electronic music’s relationship to computers. The digital artworks are created through ‘generative art’ principles, a technique that allows already existing photographs, or images created in Photoshop, to be inserted into a computer programme that generates new images automatically.